
Greetings from your Resident RI BBQ News Roving Reporter striving to make www.ribbqnews.com connections wherever I may roam! I’ve encountered a profusion of MEATY knowledge and valuable wisdom with an extensive amount of information and expertise on the particular subject of BEEF upon my most recent visit to Southern Steer Butcher! There are copious locations of Southern Steer Butcher Shops, yet each store conveys the impression of and suggests “THAT SMALL HOMETOWN FEELING OF YOUR LOCAL NEIGHBORHOOD BUTCHER!” Southern Steer Butcher Shops can be found in: Alpharetta, Georgia; Carrollwood, Florida; Clearwater, Florida; Jacksonville, Florida; Lakeway, Texas; Ocoee, Florida; Sarasota, Florida; St. Petersburg, Florida; AND will be COMING SOON to: Atlantic Beach, Florida; Birmingham, Alabama; Dallas, Texas; Gilbert, Arizona; Greenwood Village, Colorado; and Louisville, Kentucky! We visited the St. Pete locale at: 2145 66th Street N, St. Petersburg, Florida, 33710 +1-727-290-6123 www.southernsteer.com

The BEEF Selections are mouth-watering-inducing. Southern Steer proclaims, “We’re dedicated to offering fresh, prime cuts from sustainable and domestic sources. Animals are raised in a responsible, ethical manner and treated with the utmost care. With an emphasis on humane animal welfare practices, we offer artisanal meats from sources you can feel good about.” Why do communities want a Neighborhood Butcher Shop? Southern Steer responds, “FOODIES are here to STAY!!” A Butcher Shop “provides a great service that people cannot get anywhere else!” Furthermore, Southern Steer states; “The return of the Neighborhood Butcher is a trend many never saw coming. Once thought to be replaced by (large, chain) supermarkets, there has been a resurgence of local butcher shops across the nation due to the rise of the foodie culture, the renewed appreciation for artisans, campaigns to shop local, and a commitment to healthy eating.”


The Ribeye is juicy, marbled and bursting with flavor.

The Wagyu Sirloin is luxurious and buttery, and melts in your mouth.

The Tomahawk is impressive and succulent with generous marbling.

The Porterhouse is robust and thick-cut with tenderloin and NY Strip.

The T-Bone is tender and flavorful, featuring both the tenderloin and strip loin.

The NY Strip is lean, full of flavor, with a rich beefy taste,

The Filet Mignon is prized for its texture and exquisite flavor and is beyond tender and buttery.

The Brisket is versatile, bursting with meaty goodness, and the perfect cut of beef for smoking or roasting.

The Rib Roast is an ideally well-marbled juicy cut of beef for roasting.

The Chuck Roast is a rich and flavorsome cut that is perfect for slow cooking. It is known for its tenderness and marbling, and makes for a melt-in-your-mouth-meal; ideal for pot roasts, braising, or slow cooker recipes.

The Quarter Cow is 59 POUNDS OF THE BEST CUTS OF BEEF!!!
- –6 pounds of Brisket Flat
- –5 pounds of Chuck Roast
- –12 pounds of Ground Beef
- –5 pounds of Inside Round
- –4 pounds of Flank Steak
- –5 pounds of NT Strip
- –5 pounds of Bone-In Ribeye
- –4 pounds of Short Ribs
- –4 pounds of Tenderloin
- –3 Pounds of Tri-Tip
- –6 pounds of Wagyu Sirloin

The Ground Beef is of course, ground in-house- it’s a versatile house-hold staple; The Gourmet Burgers are innovative and savory flavor combinations such as seasoned house burger or bacon cheddar burger; The Steak Tips are flavorful bottom sirloin, marinated for succulence and bold taste; and The Steak Kabobs are tender steak tips skewered with vegetables and are obviously great for grilling!

“A BUTCHER SHOP IS SOMETHING THAT EVERY COMMUNITY NEEDS,” belies Southern Steer. “A simple Google search on “butcher shops” will reveal countless articles going back a decade or more, heralding the return of the butchery. In one New York Times article from 2011, entitled “The Lost Art of Buying from A Butcher,” the article describes GIVING THE POPULACE A CULINARY ADVENTURE that they are unable to find anywhere else.” Nine years later, on the opposite coast of the country, The Los Angeles Times reported that “during the height of the lock-down from COVID-19, amid Coronavirus, butcher shops are seeing a huge spike in meat sales.” Southern Steer continues, “This same story was echoed across the nation from multiple news outlets in Memphis, Tennessee to Minneapolis, Minnesota, to Washington, D.C. and beyond—business is booming for butcher shops everywhere!”

Butcher Shops like Southern Steer “provide a place for customers to learn HOW TO ENJOY THEIR FOOD!” When a person visits a butcher shop, “they may be an experienced FOODIE with an appetite for oxtail, or a high-end eater who wants the best steak in town, or they may be motivated to shop for sustainable meat–whatever their reasoning, going to the butcher is A WAY TO A DEEPER, MORE MEANINGFUL CONNECTION TO THEIR FOOD.” SOUTHERN STEER HAS BECOME A FAN FAVORITE IN EACH NEIGHBORHOOD THAT A BUTCHER SHOP HAS OPENED. Southern Steer is a business designed to be “Customer-Facing,” meaning, “we take the time to educate our customers not only on where the meat comes from, but also how to cook it correctly, and what dishes and wine to pair it with.” This connection to the customer is why Southern Steer has continued to experience sales increases as well as has continued to expand its locations! CEO of Southern Steer Greg Snyder says, “Coming to a butcher shop is an educational experience and we treat it that way. We want our customers to SHARE OUR PASSSION FOR MEAT, and we help them enjoy what they’ve bought by coaching them. We’re a big confidence booster and there’s nothing more rewarding than seeing our customers return to us time and time again with a sense of excitement.” MOST NOTABLY, CEO Greg Snyder founded Southern Steer Butcher in 2013 AFTER HE HAD VISITED A BUTCHER SHOP IN THE NORTH EAST!!! Greg recognized the need for a similar shop in his hometown of Clearwater, Florida.

Southern Steer Butcher offers a FREE Rewards Program with a variety of amenities such as; Points Per Purchase at Participating Southern Steer Butcher Shops, benefits for eligible purchases through their website at www.southernsteer.storebyweb.com Sign-Up Points, Birthday Offers, Members-Only-Specials, Featured Monthly Recipes, Bonus Gifts, Holiday Items, and Loyalty and Recognition Gifts based on earned points and special point multiplier days. You Sign-Up for Membership in The Program in person, at participating Southern Steer Butcher locations. Upon availability, you will be able to enroll at www.southernsteer.storebyweb.com
“SOUTHERN STEER REWARDS offers you incredible savings and value, delivered right to your inbox!” Providing exclusive savings and benefits, “Southern Steer Rewards isn’t just another loyalty program, it’s a THANK YOU to our guests who choose Southern Steer for our superior quality, consultative butcher services, and community first mindset.” Additionally, with Southern Steer Rewards, “You’re truly a member of the Southern Steer Family!” Of course, you shall receive promotions and “great reasons to shop with us, but, as family, we’ll also give you access to recipes, pairing suggestions, cooking videos, and more to assist you in preparing amazing meals for your families.”

Echoing Southern Steer, “A community butcher shop is a niche business that is a local pillar of the community. People visit their local butcher because they want a specialist, they want to know where their food comes from, they want to know the story of THE BEEF,” that they are eating. IT IS A SERVICE THAT CANNOT BE REPLICATED. 40 percent of Americans eat “READY-TO-EAT MEATS” at least once a week according to “Statista.” Southern Steer also offers DELECTABLE APPETIZERS and side dishes to accompany ANY of your BEEF SELECTIONS: Plump shrimp wrapped in bacon, ready for grilling; Savory meatballs- spheres of seasoned delights!; Stuffed mushrooms filled with cream cheese or with Italian sausage; Bell peppers filled with stuffing-ready to bake; Fresh asparagus spears wrapped in bacon; Spicy jalapenos stuffed with cream cheese and then thoroughly wrapped in bacon; Buffalo chicken and bacon wrapped jalapenos; Buffalo chicken dip- a creamy blend of tender chicken, rich cheeses, and a zesty house-made buffalo sauce. Side dishes include: Roasted Brussel Sprouts-caramelized in tangy balsamic glaze; Smashed Potatoes-crispy, smashed and roasted; Stuffed Mushrooms with Bacon and Cheese; Sweet Asian Broccoli; Buffalo Cauliflower, Lemon Pepper Asparagus, and Steer Street Corn-corn off the cob with a piquant kick!


Voted “PEOPLE’S CHOICE BEST OF THE BEST—MEAT MARKET—Tampa Bay Times 2024—Southern Steer St. Pete!”
Voted “PEOPLE’S CHOICE BEST OF THE BEST—GROCERY STORE-Tampa Bay Times 2024—Southern Steer St. Pete!”
Southern Steer St. Pete Quote, “IF IT DOESN’T HAVE MEAT—IT’S A SNACK!”

QUESTION: “WHERE’S THE BEEF?”
ANSWER: I FOUND THE BEEF. IT’S AT SOUTHERN STEER BUTCHER!!!