First off, let’s define what an “influencer” actually is:
An influencer is a person who has built credibility and a dedicated audience on social media, allowing them to affect the purchasing decisions or actions of others through their authority, knowledge, or relationship with their followers; oftentimes by promoting products and services or shaping opinions in a specific niche such as fashion, technology, lifestyle…or BBQ! Influencers were traditionally celebrities; however, nowadays, influencers include everyday people with specialized expertise..
#Instagram #TikTok #YouTube #Facebook
Key Characteristics of An Influencer:
- Authority and Expertise: An influencer is seen as knowledgeable in a specific area.
- Audience and Reach: An influencer has a substantial following on platforms such as Instagram, TikTok, and YouTube.
- Trust and Authenticity: Followers trust an influencer’s recommendations and perspectives.
- Niche Focus: An influencer’s concentration is on a particular topic; i.e., beauty, fitness, gaming, BBQ.
- Content Creation: An influencer consistently produces engaging content, such a displaying photos or videos.
- Engagement: An influencer actively interacts with their community, building relationships.
#Influencer #Followers #IYKYK #SocialMedia #Niche
Why Do Influencers Matter?
Influencers matter because “Brands” partner with them for “Influencer Marketing” to reach targeted audiences authentically, creating trends and driving sales. Highlighting their massive role in the global economy, the influencer marketing community reached approximately 33
Billion Dollars by the end of 2025. Brands now view influencers as “strategic partners” rather than just a place and a way to buy ad space.
#Authentic #Brands #Billions #Ambassadors
Beyond selling products, influencers shape lifestyles and public discourse
Influencers introduce new products and styles, language, and cultural movements that have the ability to “go viral” instantly. Influencers are TRENDSETTERS. Influencers can mobilize millions of customers instantaneously. Influencer campaigns yield an average of $5.78 to $6.50 for every dollar spent; significantly outperforming traditional digital marketing.
#Trendsetter #GoViral #Marketing #Dollars #Lifestyle
Therefore, a “BBQ Influencer” is a “BBQ Trendsetter” who has established authority within the BBQ Community through their “BBQ Expertise,” which has given them the power to affect the opinions, behaviors, and purchasing decisions of other BBQ-ers.
#Expertise #BBQ #BBQKing #BBQQueen
www.infuencer-hero.com “Discover the ultimate list of top 100 BBQ Food Influencers in the US.”
www.amraandelma.com “25 Top Cooking Influencers with Grilling Techniques in 2025.”
www.influencerintelligence.com “10 BBQ & Grilling Influencers You Should Follow.”
www.ksat.com “Follow these 6 influencers if grilling is your ‘Happy Space.’”
www.influencers.feedspot.com “Top 100 BBQ Influencers in 2026.”
Who is Derek Wolf and As A BBQ-er, Why Do I Care?
Derek Wolf is the man, the myth, the legend and the #1 BBQ Influencer on the aforementioned “Top 100 BBQ Influencers of 2026” List. Derek Wolf is the BBQ Chieftain behind “Over The Fire
Cooking: A Website, Video, and Social Media Phenomenon dedicated to bringing FIRE, FOOD, and PEOPLE together.”
Derek, along with his wife, Ally, frequently travel around the world to learn new techniques and recipes, and work with a multitude of brands from “Cowboy Charcoal” to “Oklahoma Joe’s.” What’s more, Derek has an impressive repertoire of bestselling spice lines with “Spiceology.” Derek is the author of “Flavor by Fire,” and “Food by Fire,” both featuring “Grilling and BBQ with Derek Wolf of Over the Fire Cooking” fame. Derek has been highlighted everywhere from “Forbes,” “CNN,” “PBS,” “The Washington Post,” “epicurious,” “thrillist,” “The New York Times,” and “Men’s Health” magazines to Steven Raichlen’s Project Fire.
Derek and Ally “have expanded to writing their own recipes, giving fire cooking demonstrations, creating/sharing amazing content, and advertising on multiple social media platforms.”
declares www.overthefirecooking.com.
“Join us on our mission to eliminate dull flavors from the kitchen!”
You may purchase Derek Wolf’s cookbooks on www.amazon.com
“FLAVOR X FIRE,” and “FOOD X FIRE.”
“All of the major tastes—salty, sour, sweet, bitter, and umami—are explored in depth, along with an investigation of other components you should consider when it comes to flavor; such as aroma, heat, and texture.” www.overthefirecooking.comBoth cookbooks contain: “Mouthwatering live fire recipes exploring diverse flavors and techniques for beef, pork, chicken, seafood, game, and more; and Specific Techniques for mastering live fire cooking; from starting fires to global specialties.”
@OverTheFireCooking Instagram, Facebook, TikTok, and YouTube #OverTheFireCooking
#FlavorXFire #FoodXFire #Umami #Cookbook #RECIPES
When Derek and Ally “got a fire pit as a wedding present, they decided to put it to good use. The first meal they cooked on it was a nice skirt steak with some homemade chimichurri sauce. It must have been beginner’s luck because it tasted delicious. From that moment on, Derek decided that if he was grilling, then he was grilling over an open fire. They started the Instagram @OverTheFireCooking to document their fire cooking adventures. They wanted to share with the world this wonderful style of grilling. Soon enough, they had fellow fire enthusiasts sending them photos and videos of them cooking crazy creations & inventions. What started as a personal page, became a community of influencers working together to promote fire cooking.” Derek and Ally quickly realized that “people wanted to learn and explore what it means to cook with fire. With a background in data analytics, their following started to grow rapidly!” Derek and Ally invite you to
“Come join us on a journey as we bring fire, food, and people together!”
*Some of Derek and Ally’s Cooking Crazy Creations Include: Steak Bibimbap, Jalapeno Popper Croquettes with Steak, Glazed Venison Jalapeno Poppers, Beef Kabobs, Smoked Candy Salmon, and Teriyaki Chicken Skewers—just to name a few!
#CookingCrazyCreations #Inventions #BBQJourney #Fire&Food
“Over the Fire Cooking has built a strong following by inspiring others to think outside the box when it comes to grilling.”
Derek and Ally state, “Our influence has grown to include featuring brands on @Instagram www.instagram.com@Facebook https://m.facebook.com
blog posts, and RECIPES!”
“We strive to work with brands that we believe will benefit our followers by creating original content,” If you are interested in working with @OverTheFireCooking, feel free to send an email to ov****************@***il.com and also “SUBSCRIBE FOR SOME FREAKIN’ DELICIOUS RECIPES! Never miss my recipes or what gear I am using, ever! It’s worth it!” declares Derek Wolf www.overthefirecooking.com Most days you can find Derek working on new recipes, then producing and showcasing them on his website and social media outlets. On his website, Derek has categorized his flavorful, finger-licking-scrumptious recipes for easy access:
–Recipes by Ingredient
–Recipes by Method
–Recipes by Course
–Recipes Utilizing Derek’s Signature Blends Rubs and Spices
*Beer Rubs, South American Spice Blends, and Spirit Infused Spice Blends
Additionally, you may peruse his recipes divided by
Meat Category and Popularity:
–Beef Recipes
–Chicken and Turkey Recipes
–Pork Recipes
–Fish and Seafood Recipes
–Lamb Recipes
–Favorite Burnt Ends Recipes:
*Smoked Maple Sriracha Burnt Ends
*Teriyaki Pork Belly Burnt Ends
*Poor Man’s Burnt Ends
*Smoked Salmon Burnt Ends
*Smoked Tequila & Lime Burnt Ends
*Pork Belly Burnt Ends with Maple and Bourbon
*Brisket Burnt Ends
*Pastrami Burnt Ends
–All Recipes
–Most Popular Recipes
–Cowboy Recipes
As well as:
–Best Holiday Recipes
–Best Sandwich Recipes
–Best Surf and Turf Recipes
–Best Tailgating Recipes
–Best Dip Recipes
The food photography on the www.overthefirecooking.com website and on the @OverTheFireCooking Social Media Platforms is OUTRAGEOULY MOUTHWATERING… I mean, just take a gander at the sample recipe pictures above:Fair Warning: I hope you gathered a napkin prior, you are most definitely going to DROOL over the food photography!
#RECIPES #FREAKINDELICIOUS #MOUTHWATERING #GRILLING #BBQFOODPHOTOS
The FYR Story: Where Flavor Meets FYR
“FYR came to life when Derek Wolf, founder of @OverTheFireCooking and Peter Taylor, founder of @Spiceology envisioned a brand that would push culinary boundaries and celebrate the live fire cooking community.” FYR www.fyr.com @FYR “The FYR Grill,” is the first creator-owned live fire cooking brand and was born “from a deep passion for food and flavor. We have harnessed Derek’s unique insights into the live fire cooking world by bringing exceptional flavors and high-quality gear to elevate your grilling experience. Whether you’re grilling in the back yard or live fire cooking around the world, we have what you need to transform every meal into an adventure!” @FYRSTARTER User Guide and FYR Grill information may be found at www.fyr.com
Which Stunning Food Photo from our www.ribbqnews.com article has your stomach rumbling for BBQ Goodness? Which succulent BBQ Recipe shall you try first? Tag us and let us know when you make any of @OverTheFireCooking ‘s delectable Recipes! And send your BBQ photos to @WiseGuysBBQ as well! #RIBBQNews #WiseGuysBBQ #Delectable
#BBQGoodness #OhYum #Luscious #EspeciallyPleasingToTheSenseOfTaste #Peng
